
Bewleys. Hmmm.
There's a rally in Dublin today aiming to keep Bewleys open.
About a month ago, Bewleys announced that it was to close two of its landmark Dublin City Centre Cafés - the one on Grafton Street and the one on Westmoreland Street. Both date back to the 1840s, and are seen as city landmarks. They're to close from next Wednesday.
The Save Bewley's Cafés Campaign is seeking a special tax status for the site to allow the company to operate in profit, claiming that Bewley's has become part of Irish national heritage since it was established in 1840. Up there with moaning about the potato famine and suing the arse off people with no good justification. And the whole Guinness/Leprechaun/Stag Night schtick.
When I first visited Dublin in 1995, Bewleys was a highlight. A bustling coffee shop, open all hours. When I moved here in 2001, it was an embarrasment. Little more than an incredibly down-market greasy spoon in a fantastic building. It failed to move with the times. It died.
The case of Bewleys is a sad one, without a doubt. The concept remains a valid one, but in a market which has evolved over the last few years. There's competition out there, and the competition offers things that Bewleys couldn't or didn't, largely because it had become part of Irish national heritage. It's hard to update something when it's acclaimed as traditional. In part, then, the success of these cafés was also their downfall.
I find it ironic that now there is a campaign to give these places privileged tax status. Bewleys in Grafton Street is a shadow of what it was ten years ago. Buying it more time isn't going to reverse what appears to be mismanagement and complacency. I suspect that the management decision to close down was the correct one, but wonder if perhaps given some tougher decisions in the past, this latest one might have been avoided.
Disclaimer: This entry makes some assumptions about the management process of a company based on a limited range of evidence. I'm prepared to be told I'm wrong.